Barnes & Noble Intros Its Kindle Killer - NBC Bay Area

Barnes & Noble Intros Its Kindle Killer

    processing...

    NEWSLETTERS

    How the Right Mattress Can Ease Back Pain
    The Nook and the Kindle side by side.

    Reading on the go just got another high-tech boost in the form of an electronic book. Barnes & Noble on Tuesday unveiled it's answer to Amazon's Kindle, the $259 Nook, which goes on sale at the end of November, but is now on pre-sale on www.nook.com. One-upping its competition, Nook adds with a small full color touch/horizontal scrollable navigation screen that displays book cover art underneath the now de rigeuer 16-gray scale E-Ink e-paper screen.

    The touchscreen also displays standard content lists and a pop-up touch keypad. The screen goes dark so you're not distracted while reading.

    To combat Kindle, Barnes & Noble couldn't intro a "me-too" e-reader; "following the leader is simply not in our DNA," said William Lynch, president of B&N's digital division. Inside is 2GB of memory, which will hold 1,700 e-books, supplemented by a microSD slot. Nook also is an MP3 player and picture viewer (or as much as a 16-gray scale screen can display a picture) and can display sideloaded Adobe PDFs.

    The Nook-to-Nook feature lets you lend e-books to other Nook owners. To bribe you into the Nook, the first 10,000 buyers will get a free e-copy of "The Tipping Point." Author Malcolm Gladwell showed up to read from the opening chapter.

    Nook is the first e-reader (but not be the last) with both 3G (via AT&T) and WiFi for downloading content and exclusive content inside B&N retail stores. It also runs Android, which opens up the device for all manner of third-party app development.

    Nook is just one weapon in B&N's war against the Kindle. Not only will Nook enable access to more than a million e-books (Amazon has less than half as many), magazine or newspaper, more than a million e-book titles from both its own online store and Fictionwise, but B&N's online store.