Yahoo to Offer Groupons - NBC Bay Area

Yahoo to Offer Groupons



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    SUNNYVALE, CA - JANUARY 22: The Yahoo logo is seen on a sign outside of the Yahoo Sunnyvale campus January 22, 2008 in Sunnyvale, California. Yahoo is poised to lay off hundreds of employees in hopes of increasing profits and boosting its stock price. No date is set for the layoffs but it is likely that the notice will come around January 29th when the company reports quarterly earnings. (Photo by Justin Sullivan/Getty Images)

    Rumors of Yahoospending a fortune on a digital coupon book were just that, rumors.

    But the once mighty tech company is partnering with the popular digital coupon site Groupon and saving itself a few billion dollars in the process.

    In an effort to become relevant again, Yahoo announced it is partnering with Groupon and 20 other companies as part of a new program the search company is launching called Yahoo Local.

    Yahoo made the announcement Tuesday that Groupon will lead a list of local deals it will offer for bargain hunters by the company failed to explain exactly how the partnership would work.

    The thought is Yahoo would offer coupons to local businesses specially targetted for Yahoo customers based on the information they give to Yahoo.

    Some analysts are speculating that the deal could open the door for Yahoo to expand its mobile efforts.