December 20, 2011 10:58 am Author Eric Ries Explains An Easier Way To Launch A Company Author Eric Ries discovers a better way to launch companies. With reporters Farhad Manjoo of Fast Company and Ryan Lawler of GigaOm. US & World Videos 2:10 ‘What a blessing': Off-duty nurses jump into action, help save man who collapsed on basketball court 2:23 New numbers show decline in freeway shootings, but problem still persists 0:22 Fire destroys dozens of storage units in Fremont 0:32 4 children on sidewalk hit by suspected DUI driver in Cupertino 2:47 Pro-Palestine movement spreads to Bay Area colleges, universities