April 18, 2019 11:56 am Tycoon Talk: E-40 Shows His Bling and How to ‘Pop Ya Collar' Legendary Bay Area rapper E-40 breaks down how to properly ‘pop ya collar,’ his thirst for wine and gives an up-close look at his custom-made jewelry. US & World Videos 2:43 In the news: Bay Area home prices on the rise, Kaiser Permanente data breach, warm temps 2:26 Synced In: Breaking in the 2024 Paris Olympics 2:57 In the news: Bay Area air quality report, 5 easy ways to save gas and EV charge, apes riding horses in SF 2:54 In the news: TikTok ban bill, Peninsula gas station charging $7.09 for regular, Outside Lands lineup 3:25 In the news: Remembering Rev. Cecil Williams, former SJFD captain arrested, Possible TikTok ban