August 6, 2009 2:54 pm Highway 101 Becomes the Tech Industry's Madison Avenue What does the tech industry do when it needs its own attention? It turns to the one place it knows tech workers will be trapped: In their cars. US & World Videos 1:52 Off-duty nurses help save man who collapsed on East Bay basketball court 1:04 Watch: Car fire on the Bay Bridge 2:50 Forecast: Gusty winds, cooler weekend 2:53 2-alarm fire destroys Concord vacant building 2:10 Alameda County supervisors to decide fate of DA recall election