Social media users were abuzz over a presentation many perceived as sexist.
By Damian Geminder ••
Although many Apple fans were excited by Apple's announcement of a new iPad Pro, two new iPhones and a new version of Apple TV, one Photoshop demonstration during Wednesday's event faced backlash.
Adobe presenter Eric Snowden manipulated the mouth of a female model using Photoshop to show off the new iPad Pro's capabilities. Many social media users, including journalists covering the event, were outraged at the optics of a man forcing a woman to smile, as Mashable reported.
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Guests and members of the media begin to arrive for the next Apple event at the Bill Graham Civic Auditorium in San Francisco, Wednesday, Sept. 9, 2015.
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Apple CEO Tim Cook opens the Apple event.
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Phil Schiller, Apple's senior vice president of worldwide marketing, introduces the new iPad Pro.
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Jeff Williams, senior vice president of Operations, talked about a new partnership with Hermes for special Apple Watch bands and digital faces.
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Apple CEO Tim Cook holds the newly-announced iPad Pro during Apple's press event on Wednesday, September 9, 2015.
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Phil Schiller talks about some of the more complex applications that the iPad Pro will be able to run.
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Apple also announced a new physical keyboard for the iPad Pro.
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Apple also announced a new smart stylus to be used with the iPad Pro, called Apple Pencil.
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Apple brought on a team from Microsoft to announce how MS Office will work on the new iPad Pro. The team demoed drawing shapes in PowerPoint that are automatically converted to graphics.
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Eric Snowden from Adobe demoed a new Photoshop app for the iPad that allows for quick retouching and shape recognition for building graphic comps quickly.
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Phil Schiller, Apple's senior vice president of worldwide marketing, announces the pricing for the Apple Pencil and the Smart Keyboard.
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Phil Schiller, Apple's senior vice president of worldwide marketing, discusses the pricing for the iPad lineup.
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Phil Schiller, Apple's senior vice president of worldwide marketing, announces the pricing for the iPad Pro.
