San Francisco

‘It’s Not Even Covered in Gold Leaf?’: Reddit Users Troll Loaf of Brioche Selling for $29 in San Francisco


The Internet is sounding off on a San Francisco bakery reportedly selling a loaf of bread for $29.

Les Gourmands, which opened in San Francisco's South of Market neighborhood about a month ago, features the high-priced brioche on its menu. The San Francisco Chronicle reports the large price tags at the bakery helps pay an 18-month paid apprenticeship program to train new generation in classic French techniques.

More on Les Gourmands via the San Francisco Chronicle here.

Meanwhile, Reddit users are going off about the price tag in a thread titled "$30.00 bread...... welcome to SOMA." Here are a few of the responses from Reddit users:

  • "$30 is a reasonable price if it comes with a whole avocado," one Reddit user wrote.
  • "For $29, it had better actually be from France, flown here this morning..."
  • "It's not even covered in gold leaf?"

View the Reddit thread here.

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