LA28 Releases Ever-Changing Emblem for Summer Olympic Games
Built for the digital age, LA28 said the emblem is designed to evolve over time, reflecting the city's spirit.
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This combination of images provided by LA28 shows logos released Tuesday, Sept. 1, 2020, by the Los Angeles Olympic organizing committee features a black “L” and a “28″ being paired with the letter “A” which is designed to show up in almost any color, shape or configuration as a way of representing the diversity of the Los Angeles community. (LA28 via AP)
The organizing committee for the 2028 Los Angeles Summer Olympic and Paralympic Games released an animated emblem for the games Tuesday, an ever-changing logo intended to celebrate the city's diversity.
Built for the digital age, LA28 said the emblem is designed to evolve over time, reflecting the city's spirit.
"L.A. defies a singular identity. There is not one way to represent Los Angeles,'' LA28 Chairman Casey Wasserman said. "Every neighborhood, every block, every person has their own unique identity and story of L.A. The LA28 Games will showcase our community's collective creativity and celebrate the diversity that makes us strong.''
Anchored with a static L, 2 and 8, the LA28 emblem allows for a spectrum of stories with an interchanging A.
"Los Angeles is an infinite canvas that represents millions of people and hundreds of languages,'' LA28 Chief Marketing Officer Amy Gleeson said.
"No one mark could ever express all that Los Angeles and the Games represent. The best way to showcase the LA28 Games is by asking the community to share in the creation.''
FILE – In this July 30, 1932, file photo, doves are released during the opening ceremony for the Tenth Olympiad at Los Angeles. The athletes of various countries are shown on the field while the Olympic beacon and the entrance to the stadium is shown in the background. (AP Photo/File)
FILE – In this Aug. 10, 1932, file photo, Olympic competitors dive into the pool at the start of the 400-meter freestyle men’s swimming race at the Summer Olympic Games in Los Angeles. Buster Crabbe, of the United States, shown nearest the camera, won the gold medal, setting an Olympic record with a time of 4:48.4. (AP Photo/File)
FILE – In this Aug. 5, 1932, file photo, Lauri Lehtinen, of Finland, left, beats Ralph Hill, of the United States, in the 5,000 meter final at the Olympic Stadium in Los Angeles. (AP Photo/File)
FILE – In this Aug. 7, 1932, file photo, American athlete Jean Shiley, from Philadelphia and captain of the U.S. Women’s track and field team, clears the bar at 5 feet, 5 ¼ inches to break the Olympic and world record during at Olympic Stadium in Los Angeles, during the Summer Olympic Games. (AP Photo/File)
FILE – In this Aug. 4, 1932, file photo, Italian cyclist Attilio Pavesias pedals down the home stretch, lined by a cheering throng, to win the Olympic 10-kilometer road race near Los Angeles. The course was over the California State Highway from Moorpark to Castellemar, a distance of 62.14 miles. Pavesi’s time for the distance was 2 hours, 28 minutes, 5 3/5 seconds. (AP Photo/File)
FILE – In this Aug. 2, 1932, file photo, Imre Petnehazy of Hungary, racing a mount strange to him, failed to leap the 14th of 15 jumps in the 5000-meter cross country equestrian event at the Summer Olympics in Los Angeles. Neither rider or mount was seriously injured. (AP Photo/John Thomas Burns, File)
FILE – In this Aug,. 7, 1932, file photo, competitors circle the track before starting their grueling run through the streets of Los Angeles, during the marathon at the Olympics. Juan Carlos Zabala, Argentine, leads and won the event. (AP Photo/File)
FILE – In this Aug. 3, 1932, file photo, Mildred “Babe” Didrikson, right, of Dallas, clears the first hurdle on her way winning the first heat of the 80-meter hurdles in 11.8 seconds, breaking the Olympic record of 12.2 second, at the Olympics in Los Angeles. (AP Photo/File)
Designed to be a platform for creativity, self-expression and inclusion, the LA28 emblem represents a collection of voices, rather than a singular monument or landmark, organizers said.
To celebrate the launch of the emblem, more than 20 people brought their personal stories to life through an artistic A in the LA28 emblem. Over the next eight years, LA28 organizers said the emblem will represent many stories from the community.
More information on the LA28 emblem can be found at la28.org/en.html.
