In addition to a baby girl, Stella McCartney announces another bundle of fashion world joy this week: Transatlantic e-commerce and a slick, new lifestyle-driven website.
Now, both U.K. and U.S. fans can e-shop the designer's brand of cool girl sportswear, accessories, and lingerie via a site that wraps around all of McCartney's life and style forays -- from Adidas by Stella McCartney and beauty and fragrance products, to "Stella's World" green living tips and kidswear. (Featuring the same little-person silhouettes that made her Gap children's collection so popular.)
WWD reports that a Stella McCartney iPad app is in the works, and that the site will expand e-commerce reach to eight additional European countries in Spring 2011.
