NBC Bay Area tech reporter Scott Budman's bleeps and bloops from the Sept. 9, 2015, Apple event in San Francisco, Calif.
12:00 p.m. – Prices for new phones: $199 for 6S, $299 for 6S Plus. Also keeping 5S, 6, and 6 Plus.
11:46 a.m. – Camera will be better, too. The #1 thing people told us they want. 12MP on the new iPhone 6S line.
11:42 a.m. – Now the iPhone demo. The updates are all inside .. lots of iOS 9 upates, 3D Touch, ways to create videos, that sort of thing. Faster chip .. one of the things iPhone users told us they wanted to see. 3D Touch will be familiar to gamers who enjoyed Haptic touch - essentially, feedback when you touch or swipe something on your device. Gamers, by the way, will love this on their phones...
11:31 a.m. – As expected , this is an "S" year. So, the phones look the same. 6S and 6S Plus. Updates: "3D Touch," which lets you use force, to move around your screens faster. Light or firm presses change what you see. Will take some getting used to. Part of the new iOS 9.
11:25 a.m. – Tim Cook back on stage, now talking about iPhone. We know the 6 line has been selling very strongly .. so will they really change all that much? 6 sales make it the most popular iPhone yet...
11:21 a.m. – Other TV apps: Gilt for shopping, lots of travel apps, now demo-ing the MLB app. Lots of games - previously streaming to your laptop, now coming to your TV. Folks may no longer have to leave the couch. Ever.
11:13 a.m. – Now, demoing apps on Apple TV. First games: They look great. My kids can now be like me with the Atari 2600.
11:06 a.m. – Apple, to its credit, recognizing that all the streaming TV choices we have would be made easier with better search. Ask your new controller (see photo I just tweeted: @scottbudman) to get Siri to find very specific stuff. Also, touch screen - less work than current controller. Also, apps coming to TV - another opportunity for outside developers.
10:58 a.m. – Tim Cook: "The future of TV is apps..."
10:54: Microsoft at Apple event gets Twitter buzzing.
10:50 a.m. – More with the new iPad - all about productivity and content creation. A physician showing how to share patient videos, Adobe talking about Photoshop on the iPad Pro. Like your iPhone, it has touch ID. Recyclable aluminum. Silver, gold, space gray. Start: $799, up to $1079. Pencil: $99 In november.
10:37 a.m. – Well, we have a stylus, and now Microsoft on stage talking about productive software. Excuse me while I fire up my New Edition playlist....
10:33 a.m. – First big surprise: The Apple Pencil. OK, shiny video and all, but it's a stylus. Un-Apple.
10:28 a.m. – More iPad updates: For Pro, 4 speakers (this was one of the rumors we heard), faster chip, Apple claims 10-hour battery life. Slightly thicker than an iPad "Air", and a tiny bit heavier than original iPad. Also, a new keyboard as part of the carrying case. Apple really wants to try and goose lagging iPad sales; trying to target movie makers and other content creators - frankly, they've passed on the iPad up to now.
10:23 a.m. – Tim Cook now updating iPad: "The biggest news...: iPad Pro .. 12.9 inch screen, sharper picture, split screen.
10:12 a.m. – More from Apple Watch: Moms can hear baby's heartbeat from her wrist. Translate now on the watch. With FB Messenger, even less need for your phone to communicate. Also, control your GoPro from your wrist ...
10:07 a.m. – Tim Cook takes the stage, promising 'Monster' updates. Starting with the Watch. Talking new apps. "Thousands of them." With video, health sensors, Facebook Messenger on the way.Will it be enough to sell watches?
9:55 a.m. – Good morning! I'm in. First impression: Whoa. I've seen a lot of concerts here at Bill Graham Civic, and it's never looked quite like this. Apple has changed the look, but, really, how can there not be a musical guest here today, among all the gadget updates. About to get started....