We're used to seeing the good-looking, clean-shaven, tie-wearing, slick-back haired mayor of San Francisco in front of the camera looking professional and well put together but now commuters are being asked to find Gavin in disguise.
Muni riders are being told to keep their eyes peeled and their cameras ready for Gavin Newsom in a contest called Where's Gavin.
The first person to send a photo wins a free "fast pass" for the following month and all contributors get a free round of drinks on the sponsor.