A photo of a black clothing model wearing a T-shirt that says "slave" has landed a popular fashion retailer in hot water, TODAY reported.
The shirt was quickly removed from ASOS's retail website ASOS Marketplace, where it was part of a list showcasing outside designers.
Some angry shoppers posted screen shots of the image online, where some called the image racist and others called for a boycott of the company.
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The English brand that made the shirt, Wasted Heroes did not return TODAY's request for comment, but has responded to some critics on social media, explaining that the word "slave" on the shirt referred to being a slave to a fashion label.