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Attracting Millennials Back to the Ballpark With Mobile Ticketing

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    Many professional sports teams, including the Oakland Raiders, don't take electronic tickets. Gametime, a mobile app that sells last-minute game tickets, hopes to change that.

    "I guess it depends on how much you want the 18- to 35-year-old demographic," Brad Griffith, chief executive of Gametime, told Press:Here. He estimates about 30 percent of NFL teams will only deal in paper tickets, but the rate is only about 10 percent in other sports. "It's harder as a larger organization to innovate like a smaller organization," he said.

    Attracting Millennials Back to the Ballpark With Mobile Ticketing

    [BAY] Attracting Millennials Back to the Ballpark With Mobile Ticketing
    Millennials are much less willing to spend money on sports tickets. What can teams do? (Published Wednesday, June 17, 2015)

    Other sports leagues, such as Major League Baseball and Major League Soccer have embraced the app.

    Gametime, which operates solely through a mobile device, sells users last-minute tickets they can use electronically at the event. The last-minute aspect of buying the tickets can also mean they will be low-cost or at a discount.

    "Now with the shift to mobile, we feel that there’s room and a need for a completely mobile service," Griffith said. "One of the advantages we have is, like, speed and execution."