Red Bull recently rolled out a video showing Tim Lincecum pitching in slow motion that went so viral it almost became a cloud.
And the energy drink is wisely using the fame and popularity of the Giants ace once again, as he's the cover boy for the first American rendition of their magazine, Red Bulletin.
The mag makes its U.S. debut with the June 2011 issue, is 100 pages in length (pretty stout) and will key in on "the creative and adventerous world of Red Bull through spectacular photography and feature stories."
A feature entitled "Freak Show" will anchor the first edition (cover picture below, courtesy of RedBullUSA.com) and will be a monthly mag that's available in a number of ways. Readers can subscribe with a "launch offer" of $12 annually or sign up at any point in time for $29.95.
It's also going to be included in a number of major metro newspapers -- though not the San Francisco Chronicle -- and can be read for free on an iPad via a Red Bulletin app.
"The Red Bulletin provides the reader with the U.S. version of a truly global magazine from the exciting and creative world of Red Bull," said Werner Brell, managing director of Red Bull Media House North America, in a statement.
A snippet of the Lincecum article -- he's called "the uber-chilled West Coast bro!" -- is available on Red Bull's site, and can be read via the other options mentioned above.