Salesforce joined the fight against AIDS on day two of its annual Dreamforce convention in San Francisco.
Marc Benioff, the company’s chief executive officer, is seeing “red” and so are San Francisco Mayor Ed Lee and House Minority Leader Nancy Pelosi. The charity, named Red, has the ambitious goal of ending AIDS.
Until recently, the group had hoped to raise $1 million, partnering with Dreamforce.
“But then Marc and Lynn Benioff graciously said [they] would match that, and then Bill and Melinda Gates said they would double match it,” said Red’s Chief Executive Deb Dugan.
U2, whose front man Bono co-founded Red, capped the day with a performance at the Cow Palace.
"I think everybody knows they don't do events like this," Benioff said, referring to the band. "This is really a gift that they're giving to San Francisco for the love of our city and the love of our children."
For one night only, the venue was renamed Cloud Palace in a nod to Salesforce.
Benioff said Wednesday's events raised $11 million for UCSF Benioff Children's hospitals.