You can actually have breakfast at Tiffany's.
The luxury jeweler introduced its "first ever retail dining concept," called The Blue Box Cafe, last week as it unveiled a fourth-floor renovation of its Fifth Avenue flagship store in Manhattan.
Decked out in the famed Tiffany blue, the new cafe features a simple menu -- subject to change throughout the seasons -- of American classics made with regionally sourced ingredients and "reinvented to be uniquely Tiffany," the jeweler said.
For breakfast, diners can enjoy coffee and croissant for $29, served along with a choice of avocado toast, truffled eggs, buttermilk waffle or a smoked salmon bagel. Lunch is a flat $39 fee and includes an appetizer and sandwich- or salad-style entree.
The redesigned fourth floor also houses Tiffany's new Home & Accessories collection, as well as a baby boutique, a fragrance laboratory and more.
"Both the café and redesign of the Home & Accessories floor reflect a modern luxury experience,” Reed Krakoff, chief artistic officer, Tiffany & Co., said in a statement. “The space is experimental and experiential – a window into the new Tiffany.”