Animal rights activists protested along the tony Beverly Hills Rodeo Drive shopping area during Black Friday, as part of a nationwide Fur Free Friday campaign.
Organizers have dubbed the glitzy retail hub the “Bloodiest Street in America” because of its retailers’ sales of luxury clothing made using animal furs and pelts, and planned the stop as the third in a series of four protests planned across the city.
West Hollywood Mayor John D’Amico, who authored his city’s first-in-the-nation fur ban, joined the march.
Backers of the event included PETA, Last Chance for Animals and In Defense of Animals.
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Retailers including Prada, Coach, Dolce & Gabbana, Yves Saint Laurent, Michael Kors, Armani, Fendi, Max Mara and Ferragamo were targets, according to organizers.
Other planned protest sites included the Glendale Galleria and neighboring Americana at Brand in the morning; the Beverly Center in the afternoon; and Third Street Promenade in Santa Monica in the evening.