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NBA's Cavaliers Reach Jersey Patch Deal With Steel Company Cleveland-Cliffs
The Cleveland Cavaliers agreed to terms on a jersey patch sponsorship deal with hometown steel manufacturer Cleveland-Cliffs.
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The NFL Will Now Let Teams Seek Limited Blockchain Sponsorships, But Cryptocurrency Promotion Remains Banned
The NFL granted teams limited permission to seek blockchain sponsorships, although bans on cryptocurrency deals and fan tokens remain in place for now.
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Hard Assets, Black Art and Thinking Like a CEO: How Grant Hill Built His Post-NBA Business Empire
Basketball Hall of Famer Grant Hill spoke with CNBC to discuss his brand deal with Philips, real estate and sports ownership.
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Pro Sports Have Never Had a Black Commissioner — and Many Doubt It'll Happen Soon
Experts and academics say leagues have a long way to go to improve representation in front offices, especially in the C-suite.
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Brooklyn Nets Will Send James Harden to Philadelphia 76ers for Deal Centered Around Ben Simmons
Harden will give the 76ers more firepower next to Joel Embiid, while Philadelphia will resolve a long impasse with Simmons.
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Private Equity Invaded Sports in 2021 With Nearly $2 Billion in Deals, and the NBA Was in High Demand
Sports leagues invited private equity money in 2021 as firms invested nearly $2 billion in team stakes.
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NBA Unveils Kobe Bryant All-Star Game Trophy, Two Years After Death of Basketball Icon
The National Basketball Association revealed new trophies for its All-Star Game, including a massive change to the Kobe Bryant trophy awarded to the game’s MVP.
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WNBA Raises $75 Million in First-Ever Funding Round, Valuing Entire League and Teams at $1 Billion
The WNBA raised $75 million from investors. The league called it “the largest-ever capital raise for a women’s sports property.”
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The 21-Year-Old College Cuber Makes $8,000 Mosaics of Sports Stars Using Cubes
Dylan Sadiq had plans to go into engineering until the pandemic forced him to recalibrate. He’s now an artist, selling mosaics to pro sports teams.
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Nike Executive Larry Miller Says He's Thankful Family of Man He Killed as a Teen Forgives Him
Larry Miller, chairman of Nike’s Jordan brand, is now decades later talking about his troubled past in a new memoir.
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Sports Teams Are Investing $10 Billion in Stadiums by 2030 — Here's How They'll Be Different
The Buffalo Bills are among the NFL clubs seeking a new stadium as more pro sports teams seek venue upgrades to solicit more revenue.
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Fanatics Acquires Topps Trading Cards for $500 Million
Sports e-commerce company Fanatics has acquired sports trading card company Topps, sources confirmed to CNBC.
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Here's What the Exec Who Boosted ESPN and Launched NFL RedZone Sees Next in Sports TV
Former ESPN and NFL executive Steve Bornstein discusses the future of sports television in an end-of-the-year interview with CNBC’s Jabari Young.
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Christmas Day Marks Critical Phase for NBA Season Amid Covid Concerns
The NBA is nearing a critical stretch of the season with annual Christmas Day games amid surging Covid cases across the country.
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The NFL and NBA Lead New Covid Outbreaks in Sports, Spurring Fines, Restrictions, and Delays
More than 100 individuals throughout the NFL, NBA, and NHL entered Covid health and safety protocols this week.
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Doctor and Ex-NBA Executive Says Increase in Sports Covid Cases ‘Really Bad Sign' for Holidays
Dr. Robby Sikka, former vice president for the Minnesota Timberwolves, encouraged “layers of protection” in the coming weeks.
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Cryptocurrency Companies Take Multimillion-Dollar Step Into Sports
The NBA, MLB and the NWSL are just some of the sports leagues that are now signing deals with cryptocurrency platforms as the popularity of crypto explodes.
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Cryptocurrency Platform FTX Will Pay Golden State Warriors $10 Million for Global Rights
The Warriors will provide FTX brand presence throughout Chase Center, the Warriors G League and NBA 2K team, and digital floor ads during RSN games.