President Barack Obama kicked off his 2012 re-election campaign on Facebook today, telling followers, "Today, we are filing papers to launch the 2012 campaign. Say that you're in."
So far the post has received more than 62,000 likes and 9,720 comments, while his similar tweet has garnered "Top Tweet" at Twitter.
Political wonks say that Obama's re-election campaign will rely heavily on social media, much like his election campaign in 2008. That tech savvy was considered attractive to younger voters and college students, which voted for Obama 3-to-1 over Republican nominee John McCain. (Obama also raided Facebook and Google for help with his campaign.)
Republicans also created a YouTube campaign called "Hope Isn't Hiring," to battle Obama's campaign. The site is looking to raise $270,000 in the next 72 hours. So far this morning, it's received approximately $7,300.
His website already has a campaign video, with small-town, rural images and predominantly white speaker. The strange part is that Obama seems to reaching out to the rural voters who shunned him in 2008, but those in more bucolic parts of the country lack broadband Internet access and will probably have a hard time seeing that same campaign video.