When we talk about video content on the Web, it’s now customary to speak about control. Things like on-demand, skip forward, skip back, shuffle, etc., are pretty common. They’re expected, really.
So what BitGravity, a self-described content delivery network, is looking to do at the server side of media management, is give video producers more controls of their own, and all through its new Advanced Progressive API.
What kind of control? A few items include auto-bitrate adjustments, scene selection, and establishing start and stop clauses, just to name a few items.
BitGravity also talks about things like advertisement injection, virtual projections and so forth, all revolving around its engineering of an HD Flash- and H.264-based platform. An “Advanced Progressive” platform, at that. In short, this option allows the viewer to seek information hosted online much as one would when interacting with a physical media player, albeit without the need to complete a full download. As you might suspect, this gives the user a natural feeling experience without having to wait idle for a loader to reach the 100% mark. Less wait equals better time spent, for sure.
As an HD delivery service alone, BitGravity has provided a fairly impressive option to content owners. Its ability to make instant-play and live video available at such a high level has proven attractive for a number of clients already, including Revision3 and comedian Tom Green. So the release of the API today is bound to lure more names from the creative world.
Control, after all, is what nearly everyone within the media world desires. It allows producers to stay adaptive to market conditions, which in this day and age are no doubt fickle and fast to shift.
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