Facebook is expected to end Friday with up to $18 billion in hand.
So what will the Menlo Park-based social-networking site do with all that new found cash? A lot of what it has already been doing, according to experts.
The company's shares are set to begin selling at $38 a piece around 8 a.m. Friday, which is expected to raise between $16 and $18 billion and give the company a valuation over $104 billion.
The share price will give Facebook one of the largest cash reserves of any public company that is not a bank.
Analysts believe Facebook will invest at least some of that cash back into the company by buying products, patents and other companies.
Facebook started the shopping early.
Analysts also believe the company will invest in hiring more people and identifying talent early -- in part to continue its social media dominance.