As you surf the internet, advertisers are tracking you, building a profile, and working on aiming specific ads right at you. Creepy? Somewhat! Luckily, Uncle Sam is working on allowing you to opt out of this tracking business.
The FTC has advocated a plan to create a "Do Not Track" list, similar to the "Do Not Call" list that allows you to opt out from telemarketers' calls.
In order to create this, however, they'll need Congress to act. That isn't completely unlikely, as it'll be tough for politicians to stand on the side of secretly tracking everybody on the internet. Or at least I hope so.
Those rascally politicians have a way of justifying standing up for some pretty awful stuff if it makes companies enough money.
Via NY Times