Twitter Deletes the "DickBar" - NBC Bay Area

Twitter Deletes the "DickBar"



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    Twitter is paying attention to trending complaints.

    The San Francisco-based microblogging site has ditched the much-hated QuickBar, featured on Twitter's iPhone and iPad apps.

    The bar had quickly come to be known as the "DickBar" by some users who thought it was an attempt by new Twitter CEO Dick Costolo to make money on the company's Promoted Tweets.

    Twitter said it introduced the feature to help users keep track of what was trending on the site. But the bar partially obscured other tweets.

    But the bar could soon make its return, much to the chagrin of Twitter mobile users.

    "Rather than continue to make changes to the QuickBar as it exists, we removed the bar from the
    update appearing in the App Store today," the company said in a statement. "We believe there
    are still significant benefits to increasing awareness of what's happening outside the home
    time line. Evidence of the incredibly high usage metrics for the QuickBar support this. For now,
    we're going back to the drawing board to explore the best possible experience for in-app
    notification and discovery."

    The move comes less than a week after Twitter and Square co-founder Jack Dorsey returned to the
    as head of its product development team.