“Touch Wood”? Awkward Eco Phones from Japan

NTT DoCoMo unveils worst name ever for cell phone line

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Japan's leading cell phone giant NTT Docomo is joining the growing trend of ecology-as-cool with the introduction of the new Touch Wood concept phones.

Yes, "Touch Wood." Gotta love Japanese marketers.

Made from real surplus wood, the project was spearheaded by noted musician Ryuichi Sakamoto and uses an interface inspired by the photographer Mikiya Takimoto.

The effort was also assisted by the likes of Sharp and Olympus. These hyper-organic phones are due to go on view during the Telecom World 2009 in Geneva, Switzerland from October 5 to 9 and Ceatec Japan 2009 at Makuhari Messe, Chiba Prefecture, Japan from October 6 to 10.

Via IT Media

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