The headlines are humbling for one of the wealthiest people in the world.
Elon Musk's Twitter, now known as X, seems to be in a freefall. Musk bought it for about $44 billion and on Tuesday, new investor data shows it's valued at about $19 billion.
So, what went wrong? And what does it say about how we use social media?
NBC Bay Area’s business and tech reporter Scott Budman has the story in video player above.
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