SCOTTSDALE, AZ - MARCH 07: Pablo Sandoval #48 of the San Francisco Giants catches the baseball during batting practice priro to the start of an exhibition baseball game against the Texas Rangers in the first meeting between the two teams since the World Series at Scottsdale Stadium on March 7, 2011 in Scottsdale, Arizona. (Photo by Kevork Djansezian/Getty Images)
From now until opening day, the MLB will be streaming live pre-season games to the social media site, reports All Things Digital
The idea isn't to sell games to Facebook, but to get folks to click through, sign up (for free), get hooked, and then buy the season passes, at up to $120 a pop. It's a long standing business model, often used by drug pushers.
But just like the one-off movie from Warner, this too is just an experiment, says Bob Bowman, CEO of MLB.com.
“What we’re trying to do is figure out who these fans are, whether they like it, and whether they share it,” he says.
The difference between this and the "Dark Knight" experiment, is there is no e-commerce value for Facebook...for now.