In fact, it's a movie promotion. For what it's worth, the movie, called "Limitless," is built on the premise that you can use more of your brain than you currently do. What that has to do with giant TV screens in Times Square, we're not sure, but that video sure had people talking.
It comes from two guys, James Percelay and Michael Krivicka, who started a marketing company called Thinkmodo. If you haven't seen it yet, two young men walk through Times Square, showing how a piece of video on an iPhone, with the help of a mysterious video transmitter, can somehow appear on any screen. It's cool, but could it really happen?
Percelay and Krivicka now admit the whole think is a publicity stunt for the movie. Don't know if the video made you think about brain power, or using more of it, but it sure got us talking.