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Inside Google's World Cup "War Room"

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    NEWSLETTERS

    The world's biggest search engine has put together a "War Room" to track everything soccer during the World Cup. Scott Budman reports.

    The world's biggest search engine has put together a "War Room" to track everything soccer during the World Cup.

    Google's soccer War Room in San Francisco features techies representing countries from around the world and getting paid to watch soccer.

    But that's not all the Google employees are doing in the War Room. Techies are pumping out information -- from soccer statistics to Google "Doodles" updated for every match.

    "This is a first for us to look at these kind of trends, real-time moments," said Roya Soleimani of Google. "The quirky and unexpected trends out of the games."

    Google and Facebook both said the World Cup is the most social networked event the companies have seen.