Reports: Airbnb Worth $10 Billion

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    Putting up rooms on Airbnb could be a $10 billion idea.

    Renting out that room to travelers isn't a billion dollar idea.

    It's a $10 billion idea.

    Airbnb, the web-based "home rental marketplace," is in fundraising talks with captains of capital, which could lead to a $10 billion valuation of the company, the Wall Street Journal first reported.

    That would be a value higher than "real" hotels. Hyatt Hotels Corp. and Wyndham Worldwide are worth $8.43 billion and $9.39 billion respectively, Reuters reported.

    TPG Capital Management LP is one of the private equity firms in fundraising talks with the San Francisco-based tech giant, Reuters reported.

    TPG also invested a large sum in Uber, another tech darling of the so-called "sharing economy."

    Airbnb continues to be popular despite scrutiny from governments in New York State and in San Francisco, where its legality is questioned, the news source reported.