Facebook, Twitter Ready for the Hollywood Treatment

Social networks court TV, movies

By Jackson West
|  Monday, Feb 1, 2010  |  Updated 12:15 PM PDT
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Facebook, Twitter Ready for the Hollywood Treatment

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Would you friend these people on Foursquare? Or could you deal with Padma Lakshmi's constant shouts about the awesome Glad family of products?

Facebook is already partnering with CNN during big news events, most recently President Barack Obama's State of the Union speech which was streamed live on CNN's Facebook page.

Twitter has signed a development deal to potentially participate in a Reveille- and Brillstein-produced television show, but the deal isn't likely exclusive and Twitter denied any official plans for a Twitter-themed show.

However, it will probably have new hire and former Current TV executive Robin Sloane work on similar partnerships with producers, networks and news organizations.

And now you can add Foursquare to the mix. The service, which allows users to check in at favorite places and keep track of where friends are hanging out, will be offering Bravo-branded game rewards to users who check in at locations favored by personalities like Top Chef's Micah Edelstein. (Bravo, like NBCBayArea.com, is owned by NBC Universal.)

In return, expect to see Foursquare promoted on the Bravo network, which is an innovator in the heavy-handed product placement field.

Jackson West learned long ago that print promotional plugs never lead to much Web traffic, but television sure does.

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