Redbox Takes Aim at Netflix to Avoid Blockbuster Fate
SALT LAKE CITY, UT - APRIL 26: Matt Adams rents a DVD from a RedBox machine at a McDonald's April 26, 2006 in Springville, Utah. Customers can rent movies for a dollar a night and you can return the movie to any RedBox machine. (Photo by George Frey/Getty Images)
Updated at 10:15 AM PDT on Thursday, Feb 17, 2011
Video may have killed the radio star but the Redbox clearly killed the Blockbuster.
Now the DVD kiosk that slayed the mighty video giant is dealing with a 300 pound gorilla that could make the convenience of $1 DVD rentals from your local supermarket obsolete.
Redbox President Mitch Lowe says his company is planning to introduce an online movie service that will have a subscription-based set up much like Redwood City-based Netflix, according to Engadget.
Users would pay a monthly fee to pstream the service and it may be available on mobile platforms such as iOS and Android.
But Redbox is not trying to go it alone. The company is rumored to be looking to partner with the like of Walmart or Amazon, who is planning to launch a streaming service of its own soon.
Published at 10:13 AM PDT on Feb 17, 2011