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415 Numbers in High Demand as Area Codes Expand

As the 415 area code has been overlaid into a new area code of 628, one man has been selling increasingly coveted numbers.

A San Francisco company called Phone Number Guy sells "vanity phone numbers" with 415 area codes. The numbers can fetch as much as $10,000.

A FAQ on the Phone Number Guy website assures that this is "100% legal," but Federal Communications Commission spokesman Mark Wigfield told SFGate, "Numbers are not for sale. There are rules about this."

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