Google's YouTube Losing Major Advertisers Over 'Hateful, Offensive and Derogatory' Videos - NBC Bay Area
San Francisco

San Francisco

The latest news from around San Francisco

Google's YouTube Losing Major Advertisers Over 'Hateful, Offensive and Derogatory' Videos

    processing...

    NEWSLETTERS

    The Best Mattress For Your Sleep Style
    Shutterstock, File image

    AT&T, Verizon and several other major advertisers are suspending their marketing campaigns on Google's YouTube site after discovering their brands have been appearing alongside videos promoting terrorism and other unsavory subjects.

    The spreading boycott confronts Google with a challenge that threatens to cost it hundreds of millions of dollars.

    YouTube's popularity stems from its massive and eclectic library of video, spanning everything from polished TV clips to raw diatribes posted by people bashing homosexuals.

    But that diverse selection periodically allows ads to appear next to videos that marketers find distasteful, despite Google's efforts to prevent it from happening.

    Journalist Catches Runaway Horse in Dramatic Footage

    [NATL] Journalist Catches Runaway Horse in Dramatic Footage

    Hayley Moore might have to add "horse wrangler" to her resume after the field reporter was caught on cam catching runaway horse during an assignment on a track in Chepstow, Wales. Moore stopped an out-of-control Give Em A Clump as the three-year-old horse ran straight towards her.

    (Published Thursday, May 24, 2018)

    Earlier this week, Google vowed to step up its efforts to block ads on "hateful, offensive and derogatory" videos. But that promise so far hasn't appeased AT&T, Verizon and other advertisers.

    Get the latest from NBC Bay Area anywhere, anytime
    • Download the App

      Available for IOS and Android