Investors Press Yahoo's Mayer For Plans - NBC Bay Area

Investors Press Yahoo's Mayer For Plans

Yahoo CEO Marissa Mayer needs to figure out her company's mobile future.



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    Yahoo! President and CEO Marissa Mayer had a busy week. Here she is arriving at the White House for a meeting with President Barack Obama and other business leaders.

    Yahoo CEO Marissa Mayer, at the helm of one of the original Silicon Valley titans for less than a  year, will be called to explain her company's path even before she delivers her first growth plan.

    Shares in Yahoo, which had been struggling for the better part of a decade, had grown 30 percent since Mayer, an early Google hire, took the reins in July, according to Bloomberg News. But investors want to see how she will lure in new users and advertisers, the news service reported.

    Mayer is Yahoo's fifth CEO in five years, and she is challenged by investors to make sure that Yahoo can compete with Google and Facebook in Web and mobile, Bloomberg reported.

    Analysts say Mayer's shakeup of Yahoo's Web mail product and an overhaul of Flickr's photo-sharing service aren't quite enough. She must boost the Web site's mobile product as well as work on ad displays.

    "I'm not clear on what it is she plans to do," said Brian Wieser, an analyst with Pivotal Research Group, LLC.

    Yahoo is expected to report a six-percent growth in the fourth quarter of 2012, with an income of $324.7 million, with fourth quarter sales at $1.21 billion, Bloomberg reported.

    Yahoo stock is trading at $20.31.

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