Holiday shopping is underway, and some people were heading to small shops to take part in Small Business Saturday.
In Pacifica, more than 20 local businesses participated, making a special day for customers.
The Royal Bee Yarn Company was one of the stores participating in Saturday's event. They’re offering discounts and have a maker’s market in the back.
“I think that when you are supporting a local business you are supporting not just the family behind the product and the local business you’re supporting your town,” said Kelley Corten of the Royal Bee Yarn Company.
Get a weekly recap of the latest San Francisco Bay Area housing news. Sign up for NBC Bay Area’s Housing Deconstructed newsletter.
It comes as businesses are still facing challenges brought on by the pandemic.
Shoppers took full advantage of sales and a holiday atmosphere as Burlingame Avenue remained busy well into the night on Small Business Saturday.
“Holiday spirit is definitely up from the last couple of years. It’s nice to see it,” said Nathan Cooper.
According to Bank Rate, 59% of holiday shoppers plan to shop Saturday and celebrate not just the holiday spirit, but the spirit of small businesses and their employees.
The holiday shopping season has gone off to a great start. Mastercard reported a 12% jump this Black Friday compared to last year.
Retail Analyst Dana Telsey said the shopping numbers are looking more like pre-pandemic numbers despite near-record inflation. Prices are up more than 7% comparted to last year.
"We haven't had these experiences. Our memory banks need to be reloaded, and this is one of the experiences in terms of go shopping that a lot of people enjoy,” Telsey said.
Analysts expect another record day in two days on Cyber Monday.
Adobe predicts sales to top $11 billion, that’s up more than 5% over 2021 as shoppers try to get huge savings on online deals.
