One do Barry Zito, Lupe Fiasco, Michael Bastian, Lisa Paulsen, Anthony Mandler and John Auerbach have in common?
If you believe GQ, all of them are pioneers that are taking on the future of their disciplines.
The San Francisco Giants pitcher was selected as one of the celebrities it is building its Six on Six campaign around.
The promotion features a magazine spread with Zito and a short video interview where he speaks about his life in baseball, performing music on stage and more.
The magazine describes him as:
Take a cue on how important nonverbal communication is from Pro Pitcher Barry Zito. In a world of technology, Zito reminds readers that real-time nuances are still critical. Whether he's on the baseball diamond or performing music on stage, Zito is a testament to the power of your instincts.
It's interesting publicity for a man whose spot in his own team's starting rotation is tenuous at bet.
But the Cy Young award-winner seems comfortable talking about his long career and posing for pictures.
Check out the full interview for yourself on GQ's website.