It appears more and more people on the "nice" are hoping for an NBA jersey under their tree.
According to ESPN, not only were sales during "Cyber Monday" up 43 percent, but the No. 1 selling jersey belonged to two-time NBA Most Valuable Player Stephen Curry.
Cyber Monday sales on NBA Store website up 43% yesterday vs last year. Best selling item was this Steph Curry statement jersey. pic.twitter.com/mtCq6lsTh8— Darren Rovell (@darrenrovell) November 28, 2017
The jersey is the new Warriors "statement" jersey with an ode to the "Town." With the jersey, the franchise pays respect to the culture and legacy of its hometown: Oakland. Flipping an iconic graphic, the Warriors Statement Edition uniform reads "The Town" above a new team crest, which employs Oakland's family Oaktree (a design found on street signs and sourced by the team through Oakland's city government).
According to an April 2017 ranking, Curry was atop the NBA for a second straight season in the jersey sales department. His teammates Kevin Durant and Klay Thompson were No. 3 and No. 11 respectively.
