Linsanity has cooled down from its peak in early February, but Jeremy Lin is still attracting attention.
Automaker Volvo just hired the Palo Alto native as a spokesperson. Lin is expected to be the focus of an advertising push in China and in the U.S. It’s a two-year contract. Volvo is a Swedish automaker, but it is owned by Zhejiang Geely Holding Group, a Chinese carmaker.
Motorauthority.com reports Volvo plans to use Lin’s Twitter account and his 664,000 followers as a marketing tool. Bloomberg says Lin will appear in TV ads once the current NBA season.
Lin shot to fame in February with a string of games in which he scored 20 or more points after being inserted into the Knicks line-up. But the Knicks have stumbled in recent weeks, losing several games.
Former head coach Mike D’Antoni resigned over a disagreement with management. D’Antoni reportedly wanted to revamp the team and center it around Lin and he wanted the Knicks to trade for another guard.
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Knicks management wanted to center the team around forward Carmelo Anthony. Lin has remained consistent despite the lack of hype lately. He’s averaging 14.7 points and 6.3 assists a game. The Knicks have won their last three games.
