Getting an executive or engineer to talk is nigh impossible, but at the brick-and-mortar level? There's an anonymous leak, according to PopularMechanics.com.
"Anonymous" works at the retail level. S/he tells tales about attempts at employee personality tweaks, competition for sales, how MobileMe sorta sucks and the evil behavior from many customers.
Customers: "Sometimes it's like working at McDonald's, with better pay. I've never been treated so badly in my life."
Company credo: "Sometimes the company can feel like a cult. Like, they give us all this little paper pamphlet, and it says things like—and I'm paraphrasing here—"Apple is our soul, our people are our soul."
Unlocked iPhones: "We usually have to tell them that if they unlock their iPhone, it won't work. That it's going to be like a $700 paperweight, and that the antenna will fry itself on T-Mobile. Of course, that's not true..."
The goal of it all? Getting promoted to The Genius Bar. "Who doesn't want to be a genius?"