Lost in the fury of iPad news Wednesday was the list of other products and features that Apple introduced.
Among those was Apple's latest attempt at television. The Cupertino-based technology company updated its TV box with 1080p high definition capability.
It also gave the $99 box the ability to not only stream Netflix movies but the ability to sign up directly through Apple TV using an iTunes account.
The new interface will also allow users of the second generation of Apple TV to sign up the same way.