Apple items were featured in 30 percent of the top grossing films last year.
Brandchannel said it the most placements turned up in "Iron Man 2" which featured 64 identifiable Apple products. 591 brands or products were identified in the 33 films that reached the Number 1 box office spot. That's an average of 17.9 per film. In 2009 it was 17.5 per film.