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Facebook Killing Off Fake "Likes"

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    NEWSLETTERS

    Facebook announced that it will be purging the social network of bots posting counterfeit "likes." 

    While the social network said this is actually less than 1 percent of all of its "likes," it nonetheless is going gunning for them with a high-powered automatic system. From the announcement:

    These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes. While we have always had dedicated protections against each of these threats on Facebook, these improved systems have been specifically configured to identify and take action against suspicious Likes.

    For users, this may be a complete non-issue, according to AllThingsD. I mean, who really cares if there are some fake likes? Well, Facebook does because it uses likes to show businesses it's doing well in customer outreach. If fake likes are in the picture, then that negates the entire system, and Facebook needs to keep its advertisers happy if it wants to keep the revenue flowing.