SAN FRANCISCO - JUNE 07: The new iPhone 4 is displayed at the 2010 Apple World Wide Developers conference June 7, 2010 in San Francisco, California. Apple CEO Steve Jobs kicked off their annual WWDC with the announcement of the new iPhone 4. (Photo by Justin Sullivan/Getty Images)
According to Verizon Wireless Chief Executive Dan Mead the company "had already sold more phones than any first-day launch" -- and that was in the first two hours of availability.
The company stopped allowing pre-orders on Thursday evening, 5:10 PST -- about 17 hours after opening up the floodgates.