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Yelp Pals Around With Apple; Stock Rises

It's good to have friends in Cupertino.

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    NEWSLETTERS

    Bloomberg via Getty Images
    Yelp Inc. signage hangs outside of the New York Stock Exchange (NYSE) in New York.

    It's good to have big friends.

    For Yelp, that means a gig as part of Apple's new iOS 6, which is bringing previously skeptical investors into the Yelp fold. 

    News that Yelp will be part of Apple's newest maps application sent shares of its stock (YELP) sharply higher in early trading. With the volume of Apple's sales, being a part of a software upgrade is great news for a company that makes a piece of software.

    Yelp is also benefitting from reports that Apple may (after previous denials) also release a smaller version of its iPad. This would be a 7-inch competitor to the likes of the Amazon Kindle Fire and the just announced Google Nexus Tablet.  Again the thought being that more people using Apple devices may soon mean more people using Yelp.

    Either way, the reviews are in: Yelp shares are hot, and Apple is the reason.

    Scott can be found on Twitter: @scottbudman

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