Netflix Shares Nose-Dive

Subscriber loss worse than expected

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    NEWSLETTERS

    Price changes and weird business moves cause Netflix to suffer customer loss.

    Netflix's third-quarter earnings rose 65 percent even though the video subscription service suffered the biggest customer losses in its history.

    The financial results, released on Monday, covered an abysmal stretch that saw Netflix Inc. lose its luster among consumers and investors. Netflix triggered the backlash by raising prices as much as 60 percent in the U.S. and bungling an attempt to spin off its DVD-by-mail rental service.

    The company ended September with 23.8 million U.S. subscribers, down about 800,000 from June. Management expects to gain U.S. subscribers in the current quarter, although Netflix didn't set aspecific target.

    The company earned $62.5 million, or $1.16, per share, in the third quarter. That compared to income of $38 million, or 70 cents per share, at the same time last year.