It wasn't your average bowl of cereal.
7,700 calories, 586 grams of sugar and 17 minutes later, Matt "Megatoad" Stonie downed two giant boxes of Cinnamon Toast Crunch in his latest eating challenge, according to the eating champion's Facebook page.
The San Jose native is no foreigner to eating copious amounts of food in no time at all. He is famously known for dethroning eight-time defending champion Joey Chestnut at last summer's Nathan's Famous Fourth of July International Hot Dog Eating Contest.
This wasn't Stonie's first cereal devouring endeavor. He has completed Cap'n Crunch and Trix cereal eating challenges, according to Stonie's YouTube page.