It’s not just the Denver Broncos and Seattle Seahawks that will go head to head on Super Bowl Sunday. Experts say that advertisers are ready to do the same with commercials for everything from Greek yogurt to luxury cars tackling rival brands head-on, NBC News reported. Viewers who tune in just for the commercials will see as much aggressive competition as fans following the action on the field. "All of this speaks to the fact that brands are fighting harder than ever to protect and grow their market share," said Tim Calkins, clinical professor of marketing at Northwestern University's Kellogg School of Management. While competitive Super Bowl ads aren’t really new, they’re “newly acknowledged,” leading to a more bare-knuckled style, says University of Detroit Mercy marketing professor Michael Bernacchi, including real-time feuds on social media.
