As far as the big conferences go, the Pac-10's entry into the NCAA bowl season doesn't look so hot.
But that doesn't mean a ticket to broadcast the division's first football championship next year isn't a hot item.
ESPN is reportedly negotiating with the Pacific-10 Conference for the right to broadcast the division's first football championship game next year, according to the SportsBusiness Journal.
The championship game will usher in the arrival of two new teams into the Pac-10. Both Colorado and Utah are set to join the conference, which will be re-branded as the Pac-12.
A championship game will also put the Pac-10 on par with other major conferences that play a championship game.
The current television deal for the Pac-10 expire at the end of next year and it is currently valued at $125 million over five years.
Published at 4:07 PM PST on Nov 29, 2010 | Updated at 4:15 PM PST on Nov 29, 2010