Reviews Are In: YouTube's Video Rental Service Flops

Company says it is not worried about weak rental numbers

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    NEWSLETTERS

    TK
    Getty Images
    YouTube will move forward with its video rental service.

    If YouTube's trial run was any indication, Netflix has nothing to be worried about.

    The returns are in on the Google-owned video site's foray into online video rentals and the returns are not good.

    YouTube recently streamed five independent movies from the Sundance Film Festival for $3.99 per view and the company says the movies received only 2,684 views and netted it a mere $10,709.16.

    Those numbers will do little to scare Netflix, whose stock reached an all-time high just last week. With numbers like that even Blockbuster might be feeling good about itself.

    But YouTube is not deterred, the company says the numbers beat its expectations. Google's digital child says it will even move forward looking for other movie distributors to partner with.