YouTube Set to Stream Green Success

By Sajid Farooq
|  Tuesday, Sep 7, 2010  |  Updated 3:15 PM PDT
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YouTube Set to Stream Green Success

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A YouTube video of US President-elect Barack Obama's weekly radio address is seen on a computer screen in Chicago on Nov. 22, 2008.

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Just in time for profitability, YouTube is working on becoming the shortcut in the way of Netflix.

The New York Times is reporting that the Google-owned company would finally show why the search giant invested $1.65 billion in YouTube and actually make a profit this year.

The San Bruno-based video sharing site is expected to post revenue of $450 million, according to analysts.

For years the site has struggled to find a revenue model that works, with mostly amateur videos and illegally uploaded copyrighted numbers cluttering the site.

But YouTube has worked to diversify its revenue stream in recent years and the company is now reportedly working to expand a beta service of streaming Hollywood studio productions for a fee straight from its site.

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